now, tastes more like real life

With Borat, Mr. Baron Cohen took the same basic idea that had worked with Ali G and pushed it hard, then harder. The joke begins with an apparently never-washed gray suit badly offset by brown shoes, which the performer accents with a small Afro and the kind of mustache usually now seen only in 1970s pornography, leather bars and trend articles.

Oh, you mean trend articles like these?

(Review of Borat from NYTimes.)