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These are the people who made WWJD bracelets popular in the early 2000s.
"Christ didn't come to Earth to give us the willies... He came to help us out. He was a booster. And it is with that take on our Lord in mind that we've come up with a new, more inspiring sigil... I give you... The Buddy Christ. Now that's not the sanctioned term we're using for the symbol, just something we've been kicking around the office, but look at it. Doesn't it... pop?"