Monday, October 23, 2006

iPod, therefore I am (Again)

Interesting review of "The Perfect Thing," an homage/study of the iPod (another cultural analysis I wish I did before someone else had).

Levy writes that "just about anyone who owns an iPod will at one point -- usually when a favorite tune appears spontaneously and the music throbs through the ear buds, making a dull day suddenly come alive -- say or think the following: 'Perfect.'" What he's describing is the euphoria of free music -- unconstrained music, not stolen music. It's this freedom -- the freedom to boogie, let's call it -- that iPod's marketers are getting at in those ubiquitous dancing silhouette ads. Freedom is iPod's biggest selling point.

And yet even I wouldn't go this far...

It would be a bit much to say that the iPod helped us heal from the wounds of 9/11 –- or would it? There are probably millions of people for whom the iPod has turned a dark day bright. Because here's the thing about the iPod, its transcendent reason for success, more important than its design, its interface, Apple's marketing, or Jobs' charisma: Sometimes, it can just stop you cold.

(Maybe I'm just not that much of a geek?)


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