I have to say I love the meta-media fest that's happened in reaction to the Coke and Mentos Fountain phenomenon. I heard a whole 5-7 minute bit on NPR the other day. NPR! Coke! Mentos! Who would have thunk? I love it.
Anyway apparently the Mentos company looked up all the videos on the internet of this and decided that it's worth about $10 million in advertising for the company. This is why the Internet is awesome. I love grassroots power and knowledge (Wikipedia, YouTube, so on and so on).
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